To celebrate the launch of a new route between Dubai and L.A, Emirates gave everyone the opportunity to star in a Hollywood film. The twist is that the movie had been shot in Los Angeles, but with absolutely no people in it at all. People from all around the world were invited to audition for a role via their webcam. A world-first, the final movie had a global cast, acting together in scenes, but without ever having to meet.

Client: Emirates
Services: Concepting, Copywriting, Art Direction
Awards: D&AD Pencil, MSN Mouse Award, One Show Merit