Diligent

Headquartered in New York, but with 14 regional offices around the world, Diligent is a world top 50 SaaS firm creating applications that enable board members to securely work with and collaborate upon board information. They are the team behind the world’s first, and most popular board portal Diligent Boards™.

Idea

Rebrand of Diligent’s global marketing materials, channelling their brand’s passions, excellence and thought leadership into national & global campaigns, delivering increased brand awareness, product consideration and lead conversion.

Services

Campaign & Collateral Concepting, Copywriting, Art Direction & Design across Advertising & Events, Whitepapers, Case Studies, Brochures, Micro-Sites, Landing Pages, Email Marketing, Product Video, Social Media, Retargeting Ads and SEO.

Results

Marketing activity produced 95% of new business leads, individual user’s increased from 3,900 to 120,000, clients grew from 4,700 to 120,000 and they achieved annual recurring revenue of $200,000 Million, making them one of only 50 SaaS firms in the world ever to do so.

Fuel Plus

Headquartered in Hannover Germany and with offices in the USA and Malaysia, Fuel Plus is a SaaS firm; the world’s number one provider of aviation fuel management software.

Idea

To design and iterate Fuel Plus’s global marketing materials, reinforcing the organisation’s position as market leaders and innovators, reinforcing their thought leadership credentials and boosting interaction via. the promotion of their products, services and knowledge in the pursuit of lead generation and conversion.

Services

Establishing Brand Guidelines & designing and art directing campaign packs which include Whitepapers, Case Studies, Product Brochures, Events Stands, Email Campaigns and Social Media.

Results

Enhanced Fuel Plus’ position as a reliable and trusted partner that exhibits a deep understanding of all aspects of the aviation sector. With more than 25% of the world’s aviation fuel processed by their applications, they are the go-to SaaS resource for the aviation fuel management community.

Radio Systems

Based in Peterborough, UK, Radio Systems is one of the UK’s leading radio communications manufacturers and global turnkey solutions providers.

Idea

To design and maintain the company’s website & design their marketing and communications materials, bringing their brand more up-to-date with the intention of generating increased brand awareness, promoting products and services, generating leads and building trust with regards to new leads.

Services

Maintaining design and art direction responsibilities across print and digital, we designed and managed Radio Systems’ digital marketing output, managed SEO and Analytics reporting as well as producing print and interactive product brochures.

Results

Using visually arresting styling, photography and editorial combined with joined-up thinking across PR, print and digital marketing we significantly increased consumer engagement and customer interaction, vastly increasing lead generation in global territories.

Emirates

Emirates is an airline based in Dubai, United Arab Emirates. The airline is a subsidiary of The Emirates Group, which is wholly owned by the government of Dubai’s Investment Corporation of Dubai

Idea

Working agency side, we conceived an innovative advertising campaign, designed to boost Emirates’ digital engagement and interaction in the promotion of the launch of route from Dubai to Los Angeles.

Services

As the creative team behind the campaign, we conceived the main thrust of the campaign, we were responsible for ideation, copywriting & art direction, as well as supervising on-location filming, post-production and web development.

Results

Fronted by leading Hollywood casting agent Avy Kaufman (Brokeback Mountain, Syriana, The Sixth Sense), this multi-award winning campaign garnered international acclaim, generated several thousand visitors to the Emirates website and increased the number of time users spent interacting with the site.

Honda

Honda Motor Company is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment.

Idea

Agency side, client winning pitch in pursuit of Honda’s global digital advertising account. We concieved an experiential campaign whereby Honda would hide vehicles around the world for people to locate, either in their real-world location, or by spotting them on the ‘google maps’ style UI that would reside on Honda’s website.

Services

Concepting, copywriting, art direction and experiential ideation, our proposition included a microsite design and global experiential campaign.

Results

The executives at Honda were impressed by the creative treatment and the pitch presentation, as a result, the agency won the account.